Pay-Per-Click marketing can be an effective, turn-key marketing solution to consider for your business. This form of marketing enables your business to connect with new customers and potentially drive revenue immediately, with Google Ads and social media marketing. We have witnessed businesses undergo explosive growth within the first year of adopting a well-executed PPC push paralleled with our unique SEO strategy.
Search Engine Optimization, or SEO, is both a popular and mysterious term in marketing today. With over 3.5 BILLION daily searches on Google alone, it’s clear SEO is a necessary component to your digital marketing strategy. Potential clients in your area are performing searches every day for the services your business offers- will they find your business or your competitors on the Google search results page? We can help the leads your business wants find your company and purchase your business services.
A critical step in the buying process and a common goal of digital marketing consulting is to increase traffic to your company’s website to promote the goods and services your business offers. What happens next? How do you keep website traffic engaged? Remarketing campaigns, often via Google Ads, are the ideal solution to mature your website prospects into future clients. These campaigns are based on your web traffic, if a user has visited your website we have the tools to keep your brand in front of them across the internet to encourage these users to return to your company’s website and your business.
The Google Display network can provide your business with exposure to nearly 90% of internet users with an incredibly cost-effective price. The Google Display Network (GDN) doesn’t have the fiery competition and associated costs of running a search campaign. Even for B2B companies, display ads can help your company generate more leads. These campaign types in Google Ads and social media platforms have many targeting and placement features to present your ads where your target audience is present online.
Google AdWords advertising is a promising option for B2B digital marketing lead generation to employ for your company’s benefit. It’s a true right of passage in the B2B digital marketing environment and a route worth investigating. As social media marketing, content marketing, and others are relatively new options, Google Adwords remains in the rapidly evolving marketer’s toolkit.
Our strategy to LinkedIn marketing is custom-tailored to your business and your business’s prospects, current and ideal. We use LinkedIn as a platform for both advertising and lead nurturing. Have you identified companies that would greatly benefit from your company’s products and services? Does your company utilize web tracking tools and know the identities of potential clients curious about your company? How do you maintain contact with these leads in a professional, strategic manner? We believe LinkedIn is an overlooked lead management tool to help your business close more deals and gain new clients.
We’ve all heard the statistics and watched our online feeds, blogs, and emails change- video content is easily consumable and highly captivating. A staggering amount of searches take place on YouTube daily, over 3 billion per month, making YouTube the second largest search engine. Users flock to YouTube every day for entertainment, education, and answers to troublesome questions. With over 1 billion+ hours of video consumed daily, this may, in fact, be a golden opportunity to showcase your business through outreach and remarketing.
Digital marketing involves your business’s advertising efforts across the web through a variety of platforms, integrations, devices, and tracking tools. It is surprisingly common for businesses to feel intimidated or confused about the effects of their company’s digital marketing efforts. Are you using the right platforms for your message? Is anyone out there actually consuming the content you created? Does your company feel like marketing isn’t generating any leads? W. O’Donnell Consulting’s marketing team is well versed in analyzing marketing strategies and detailing our findings to companies using a conversational, digestible approach. We’ll walk you through our analysis for the transparency your company needs for decision making.
What began as a simple place for college kids to keep in touch has now developed into a fully integrated and analytical environment to circulate and promote your business. Social media marketing generates an entirely new environment for your business through your posts, reviews, and interactions. The endless opportunities and analytics across social platforms are exhilarating additions to a marketer’s toolkit- yet frequently leave businesses feeling defeated. We’ll help your business decipher the social media algorithm in order to reap the benefits!
One of the largest segments of digital marketing today is social media marketing, with LinkedIn advertising the most favorable in the B2B sector. LinkedIn is the ideal platform to reach and connect with business professionals considering the services your business offers.