Allan Walters of W. O’Donnell Consulting, Inc. presented 4 breakout sessions on search engine optimization (SEO) and pay-per-click (PPC) marketing at IT Nation Connect 2020, which was held virtually due to Covid-19. Typically held in person in Orlando, according to the organizers the event was the largest with over 5,000 attendees.
“Many MSPs and VARs are looking to gain additional quality leads, but struggle with how to effectively market online”, said Walters, Director of SEO & Marketing at the New York-based IT services and digital marketing firm. “The Covid-19 pandemic presented especially unique challenges, as well as opportunities for MSPs, making digital marketing even more relevant than ever. So, it was especially rewarding to share the things that I’ve learned in my 15+ years doing digital marketing that actually work. Despite being virtual, it was a particularly engaged audience for this all-important topic.”
About IT Nation Connect
A community of technology lovers and innovators who make up a unique nation – the IT Nation. Together, we’ve created a place to learn, grow, and make friends. We embody the spirit of partnership through conferences, forums, webinars, and countless other shared opportunities, all in pursuit of being better. We embrace inspiration, and are connected by a passion to relentlessly seek solutions that ignite success.
About W. O’Donnell Consulting, Inc.
Founded in 1996 and headquartered in New York, NY, W. O’Donnell Consulting offers IT consulting and digital marketing services to organizations of all sizes. Digital marketing services include search engine optimization, pay-per-click advertising, social media management and brand consulting. [learn more]