LinkedIn Lead Management
Our strategy to LinkedIn marketing is custom-tailored to your business and your business’s prospects, current and ideal. We use LinkedIn as a platform for both advertising and lead nurturing. Have you identified companies that would greatly benefit from your company’s products and services? Does your company utilize web tracking tools and know the identities of potential clients curious about your company? How do you maintain contact with these leads in a professional, strategic manner? We believe LinkedIn is an overlooked lead management tool to help your business close more deals and gain new clients.
We’ll partner with your organization’s sales or marketing teams to implement a lead management solution within the LinkedIn platform. We can target the top decision-makers at companies your business desires to work with, as well as decision makers of current leads. Through your company’s LinkedIn profiles, we’ll arrange views, connections, messages, and interactions among your key players and your prospects. The demographic breakdown of LinkedIn is nearly 45% senior-level decision makers, logging into the platform daily. With over 65% of B2B companies marketing on LinkedIn having acquired customers through the platform, it’s undoubtedly a marketing approach to examine for your business.
Has your company purchased an email list in the past? Tried to create one? Launched an email marketing campaign? The process of curating an accurate and hyper-focused lead list is foreign to many of our clients, but this is such an integral part of outbound marketing. We have tools to build a lead list completely unique to your business with a variety of parameters including geographical area, company size, company revenue, employee count, years in business and more. The cornerstone of successful marketing is delivering the right message to the right audience at the right time. Your company’s audience is on LinkedIn waiting to consume your content, we’ll help you find them and deliver that message.
Our step by step LinkedIn lead management strategy involves:
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Building a prospecting list for your company, for precise outbound marketing efforts
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Monitoring your web traffic for new leads
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Installing tracking tags to your website, for precise ad targeting and remarketing
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Orchestrating connections, interactions, and messages with your company’s leads
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Delivering relevant and specific content to your company’s prospects
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Partnering with your business’s sales team to ensure those leads are cultivated
Linkedin is THE superior social media platform for B2B marketing and surprisingly doesn’t face the saturation of other B2B marketing strategies. If your business is interested in proactive lead generation or curious about the promise of LinkedIn marketing, reach out to our team for more information. We’ll provide your company with a free competitor analysis to uncover how this system of lead generation can help you systematically grow your business.
Related offerings:
Free Consultation
W. O’Donnell Consulting, Inc.
153 West 27th Street, Suite 903,
New York, NY 10001
Telephone: (212) 838-3339
FAX: (212) 838-1611
E-mail: info@wodonnell.com
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Testimonials
Hi Allan,
I thought I would let you know that we just closed a $1,600 MSP from a call about 2 months ago. It also has a $10K phone system project. We have also had a couple of wireless site evaluations that have come in from organic searches. Thanks with your help on this. Looks like you are worth what we are paying you.
This was a great lead I’m meeting them next Monday afternoon CPA Firm 15 users. He googled managed service provider Boca Raton.
”Hey here is some great feedback. We closed our first lead that we received from your SEO efforts yesterday. They searched managed service company Boca Raton 3 month ago and signed yesterday a $2,800 Monthly cloud service agreement and $8,000 in project work to get them on boarded and migrated. That is a direct result from your SEO efforts. It’s a CPA company.
”You may already know this but just letting you know, we’ve already had a big win. A company looking for IT security auditing found us, we have an appointment scheduled. Very cool stuff and it actually works too!
”They literally found us by googling. Looking for help getting up and running on o365. +1 marketing!
”Free Consultation
W. O’Donnell Consulting, Inc.
153 West 27th Street, Suite 903,
New York, NY 10001
Telephone: (212) 838-3339
FAX: (212) 838-1611
E-mail: info@wodonnell.com









