Offerings

Nothing showcases your company’s offerings, service area, and culture better than your website. If your business is similar to most of our clients, you had your website built 20 years ago and haven’t overhauled it since. With the rapid advancements in technology, web user experience has changed dramatically in the last decade, is your company’s website up to date? Embarking on a website upgrade for your business is also an opportune time to evaluate your logo design or company rebrand.

Content marketing at the core is building a library of information addressing solutions to common pain points among your company’s target audience, for free. The secret behind great content is putting the needs of your potential clients ahead of your sales objectives. Content that offers valuable, helpful information is shared and respected among readers. The return on your company’s investment is trust and authority in your business and awareness of your services, ultimately resulting in project revenue and sales. It can even help boost your website’s SEO.

Rebranding your organization usually involves a new logo, website, and social media campaigning. Every company’s rebranding needs or goals are unique and we’ll work with your business to ensure we achieve success. Whether you have an existing vision, or you need help to kickstart your inspiration our W. O’Donnell marketing team can assist your business with a successful rebrand, from concept to launch. Start today by completing a free competitor analysis and we’ll be in touch shortly!

Creating and maintaining a company blog is a fantastic extension of your company’s website to convey relevance and authority to your web traffic. Blogging is a pillar of content marketing agendas, and if executed with intention, your business can repurpose blog articles indefinitely as evergreen content to benefit SEO and social media marketing efforts for your business.

Your company’s logo is a strong visual mark, a combination of text and images, and the focal point of your business’s brand. Think about it, your business’s logo is the first impression most people have with your company. What message does your brand’s logo convey? Company logos are on all company web media, print media, and even in email signatures and business cards- how does your business’s logo represent your company?

When we say we develop websites, we mean we develop stunning, mobile-responsive and search engine friendly websites. Our strategy for an effective digital brochure is to make sure that visitors are well informed about the product or services you offer, they are able to reach you either via email through an email form or a phone call with easy navigation and with a clear message to send across them. Ultimately, we develop websites that turn these visitors from potential customers to real clients.

Email Marketing is an outbound marketing technique that really sets your business free in regard to who you can reach and get your message in front of. Not everyone has a Facebook or a LinkedIn profile and some people have ad blockers installed but email, everyone has an email address. It can require skill and time to locate email addresses, depending on your industry, but the payoff is well worth it.

Digital marketing is an undertaking that earns greater success as your campaigns mature and you shift your focus based on how you generate leads. Our tracking tools enable you to track and review your website traffic and leads so no lead is left untouched.

Bing advertising is similar to the more familiar Google Ads, simply on a different set of search engine placements with a few subtle targeting variations. If your company has experienced success running Google search ads, those same results will likely translate to Bing ads- and potentially with cost savings. Running search ads on Bing has significantly less competition and lower cost per click (CPC) rates. In the digital marketing industry, Bing searchers are believed to spend more time consuming content, are potentially a more affluent audience, and even possibly more likely to opt-in/engage with a lead magnet.

The Google Map Pack, also known as the “local pack”, “3 pack” and “snack pack” is one of the most coveted positions in the search engine results page (SERP). It’s no wonder — research indicates that as much as 44% of total clicks on SERPs are on businesses listed in the Map Pack.